Jovovich-Hawk for Target.

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Press release out from Target announcing their 10th Go International guest design team: models-turned-fashion designers Milla Jovovich and Carmen Hawk under their LA-based label Jovovich-Hawk. Target’s keen eye for design is no secret but I’m continually surprised by their choice of designers (Behnaz Sarafpour, Proenza Schouler, Alice Temperley… who’s next, Nicolas Ghesquiere?) and how they’ve managed to translate often truly avant-garde design into interesting but wearable clothes without compromising the soul of either brand. Jovovich-Hawk resides on the more accessible, “common” side of the spectrum with their boho-chic prairie dresses and flowy tops which doesn’t make their collection any less exciting.

Images copyright Target press room.

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2 responses to “Jovovich-Hawk for Target.

  1. I was blogging about GO international yesterday, and I love that black and white tee with the tie skirt. Did you see Jovovich-Hawks NY Fashion Week pictures on Style.com?–amazing.

    After seeing DKNY’s collection, I am voting for them as the next GO international designers.

    Laura @ http://dressed.wordpress.com

  2. I read this collection was coming out, I will be interested in getting a close up of the collection in March.

    I like the second outfit with the dark skirt.

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