Press release out from Target announcing their 10th Go International guest design team: models-turned-fashion designers Milla Jovovich and Carmen Hawk under their LA-based label Jovovich-Hawk. Target’s keen eye for design is no secret but I’m continually surprised by their choice of designers (Behnaz Sarafpour, Proenza Schouler, Alice Temperley… who’s next, Nicolas Ghesquiere?) and how they’ve managed to translate often truly avant-garde design into interesting but wearable clothes without compromising the soul of either brand. Jovovich-Hawk resides on the more accessible, “common” side of the spectrum with their boho-chic prairie dresses and flowy tops which doesn’t make their collection any less exciting.
Images copyright Target press room.